Unless you've been living under a rock for the last couple of years you've probably heard of Google Plus – a relatively new social networking platform started by the Google search engine folks. While some may still be wary of this new site, it currently has more than 540 million monthly users and it's growing stronger every day.
That said, Internet Marketers need to take heed and get a Google+ account so they, too, can benefit from this very effective platform.
Google+ can help businesses to gain traffic and customers in many ways, as well as help you to promote your websites or blogs. You can also cross post all kinds of content such as text, articles, photos, and videos from Facebook or other sites with ease.
Here are some great tips for Google Plus that will help you maximize it's potential:
Form a Great Profile
Get the most advantages from your Google Plus account by maximizing the benefits of the profile you create. The profile is meant to introduce yourself to your customers and let them know about what you, or your business is all about. You need to post your picture so that your customers can put a face to the name. You can highlight some of the things your business does in the "About" section of the profile too.
Use Google Hangouts
Google Plus Hangouts are something new and exciting that no one else has. You get the ability to have meetings, webinars, demos, focus groups or announcements through video chats with up to 10 people. This is free with your Google Plus account and is giving platforms like Skype and even GoToWebinar a run for their money. No other social network has the capabilities of Google Hangouts.
Use Google Plus Circles
Another benefit of Google Plus is the new features called "Circles". It lets you sort your friends and co-workers, business contacts, or even your target niches (HINT, HINT) into handy groups based on their needs and likes. This way only certain people have to read certain types of messages and don't have to wade through all the ones they have no interest in. You don't have to bore your family with business news and you don't have to send a mass posting that affects your shareholders, but not your coworkers, for example.
While using your Google Plus account you will also see suggestions of who to invite into these circles. This can help you to figure out who is best to allow into your circles and it's a good idea to take a look at them from time to time.
Watch Your Postings
Posts are easy to make in Google Plus. All you have to do is drag and drop photos, videos, links, articles, etc. from the computer or other device right to the comment box – and if these posts are made with relevant and up-to-date content and updated on a regular basis, then you will benefit because people will want to see what you post. This helps your rank status in Google Search since Google indexes postings from Google Plus.
So, content is still king, especially in the world of social media. Plus, as stated before, you can cross-post all of this content into other places like Twitter, Facebook, blogs or websites and vice versa for even more exposure. Exposure equals more traffic and more traffic equals more profits, so be sure to post the best possible content and your business should get more popular and more profitable.
Get those Google +1's
A Google Plus +1 is equivalent to a Facebook Like. The more you get, the better your business will do and the more it will help in your search engine rankings. Be sure to put the Google +1 button on your pages and on your website, blogs, etc. so that people can vote for your content and help your site to gain the popularity you need to succeed.
Let Your Followers Know You are the Official Author
Google Plus also gives you the ability be declared as the official author of your posts. This will make your profile photo and name show up in the search results with your content titles. This builds your credibility and helps form the trust of your followers. Plus it give the people the option of adding you to their circles in Google plus and this could also get you more exposure and in turn, more traffic and more profits.
It's easy to claim official authorship. Just verify the official email address of your domain through Google. Or, you can also link your content to your Google Plus profile.
The bottom line is that Google Plus is a fantastic way to gain attention for your website and in turn for your business, so if you own a business then be sure to set up your Google Plus account today.
For the latest and most effective Google+ tips, tricks, and training available go to: www.ProSocialSEO.com
